The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First)

Bill Liao

What You'll Learn

Why Design Is Still a Polite Cost Centre With Good PR

Lisa Gralnek

What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?

How He Built a Sports Car Company Without an Engineering Team

Mark Tapscott

When was the last time a car company asked you what you actually wanted in the car before they built it?

Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers

How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I…

No Engineering Degree. No Prototype. He Signed Up for CES Anyway

Floyd Freeman

What does it take to solve a problem that everyone experiences and nobody has fixed?

What Building the Production Machine Teaches You About the Design

Matt Batchelor

What does it actually take to get something you designed onto a supermarket shelf at scale?

Why Getting Into John Lewis Still Wasn't Enough

Phil Staunton

What does it actually cost to build a hardware brand from inside a design agency?

Why the best hardware careers look like wrong turns from the outside

Felicity Boyce

What do you do when the work you're best at starts to feel like the problem?

Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential

Sid Shaikh

What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise running…

Why Half the Country Can't Access Clean Energy, And What’s Changing

Rob Hallifax

What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for ?

Why Nobody Fixed This $12 Billion Surgical Problem, Until Now

Liz McGloughlin

What does it take to redesign a surgical instrument that nobody has touched in sixty years?

Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be

Dan Salisbury · Automata

What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and...