The podcast for people who make physical products.

Chris Whyte
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Chris Whyte

Founder of Kodu. Honest conversations with the founders, designers and engineers turning ideas into things you can hold.

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Season 5, Episode 11 · 82 min

How He Built a Sports Car Company Without an Engineering Team

With Mark Tapscott

When was the last time a car company asked you what you actually wanted in the car before they built it?

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Chris Whyte, host of Why Design
Meet your host

Chris Whyte has spent 15 years finding the people shaping physical products.

Chris is the founder of Kodu, a recruitment company embedded in the world of industrial design, product engineering and hardware-led teams. Now he's turning that network into a podcast.

Every week, an honest conversation with a founder, design leader or engineer about the craft and the chaos of turning an idea into something you can hold. No fluff, no hype reel.

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Connect with designers, engineers and founders building physical products. Get early access to episodes, events and resources.

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The Why Design community is for people whose work is rooted in physical product development. Tell us a bit about yourself and we'll come back to you within a couple of days.