Nobody Told Me How to Get Here

A Why Design Guide · Being Hired

The hardware and deep tech industry does not do much to tell talented people how to get in, when to make a move, or how to build a career that lasts.

Why He Diversified from Designing Products and Started Asking Why?

Shaun Fynn

What if the most important thing a designer can do has nothing to do with making?

They Gave Their Own Product Away for Free, Then It Funded in a Day

Pensa

What does twenty years of serious product work actually look like from the inside?

Why the Best New Design Leaders Change Nothing in Their First 90 Days

Stephan Clambaneva

Are you designing for the middle of the bell curve, or for the people who need it most?

The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First)

Bill Liao

What You'll Learn

Why Design Is Still a Polite Cost Centre With Good PR

Lisa Gralnek

What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?

How He Built a Sports Car Company Without an Engineering Team

Mark Tapscott

When was the last time a car company asked you what you actually wanted in the car before they built it?

Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers

How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I…

No Engineering Degree. No Prototype. He Signed Up for CES Anyway

Floyd Freeman

What does it take to solve a problem that everyone experiences and nobody has fixed?

What Building the Production Machine Teaches You About the Design

Matt Batchelor

What does it actually take to get something you designed onto a supermarket shelf at scale?

Why Getting Into John Lewis Still Wasn't Enough

Phil Staunton

What does it actually cost to build a hardware brand from inside a design agency?

Why the best hardware careers look like wrong turns from the outside

Felicity Boyce

What do you do when the work you're best at starts to feel like the problem?